Tag: Wisconsin School of Business

The Wisconsin School of Business attracts a diverse student body, some with remarkable stories of struggle and accomplishment. Many of these exceptional students come to the business school not only to create a better life for themselves but also to give back. Noe Vital, Jr. BBA’15 was just such a student. He graduated with a… Read more »

One day Richard King, a shareholder and director at Capital Brewery, asked Thomas O’Guinn, professor of marketing at the University of Wisconsin-Madison Wisconsin School of Business, if his MBA students would be interested in a project on beer.

The knowledge, experience, and network the Wisconsin School of Business can offer is invaluable. Your gift will help us maintain our tradition of assisting students who show financial need and academic merit.

The experiment started with a classroom discussion about consumer persuasion. Students in Professor Evan Polman’s marketing course were curious about how business interaction can elicit changes in consumer’s behavior, and Professor Polman wanted to craft a real-world example.

Most economists don’t debate the purpose of money. But Ray B. Zemon Chair in Liquid Assets Professor Randall Wright of the Wisconsin School of Business isn’t like most economists.