Staying Relevant in Retail: China & the World

Knowing the past is part of any good education, but great education explores the past, illuminates the present, and anticipates tomorrow. By combining all three elements, SoHE prepares graduates for career success in retail, fashion, textiles, and consumer behavior, which means a deep dive into China.

As China becomes an increasingly important market for American-made goods and services and nearly 40% of U.S. apparel imports come from China, its growth and economic evolution has a profound impact on the world, prompting SoHE to change how they teach. Today’s retail students need an understanding beyond the basics of economic exchange. Our students need to draw from knowledge of Chinese literature, languages, and history to appreciate the potential of the nation’s markets and its impact on markets around the world.

This in-depth exposure gives SoHE graduates a critical edge in their retail careers. With your support, we can continue to improve this curriculum, protecting its value and relevance. Students may come to the UW not fully realizing their role in the world, but together, we can ensure that they leave SoHE prepared to lead it.

School of Human Ecology donors aren’t just shaping academics; they’re helping to transform the world.