The Initiative focuses on academic and career planning, emphasizing knowledge and skill building, practical job skills, goal-setting, critical thinking and reflection.
Learn MoreBe a difference maker
When it came to unearthing an entirely new species of man, Wisconsin made a difference. When eliminating a crippling bone disease looked impossible, Wisconsin thought differently. When only four quarters of football wouldn’t do, Wisconsin dared to be different. Now it’s your turn. Be a difference maker for the university by showing your support. Everyone who contributes will help to maintain the UW as a world-class institution that pushes the boundaries of possible and makes a difference in the lives of people throughout the world.
Since 1848
We’ve asked, “what can our university do to benefit society?” Now we need to ask ourselves, “what can we do to advance our university?”—for today, for the next 167 years, and beyond. Together, we can make UW-Madison into the place that will continue to advance the boundaries of knowledge in every direction.
Learn More >Firsthand Accounts
Ever wondered where contributions to the UW go? Discover for yourself how gifts enhance the overall Wisconsin Experience and improve student education. These stories from generous donors highlight how important private support from alumni and friends is — and why every contribution counts.
Learn More >Why Give?
When Badgers jump around, our impact resonates not just on campus or within Wisconsin’s borders, but around the world. With an unflagging commitment to serving the needs of people everywhere, we’ve blazed a trail of innovation and ingenuity across history. In order to continue being an inspiration and a force for change, we all need to invest in UW-Madison.
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Featured Initiatives
Educational Experience 
There’s little doubt that the UW School of Pharmacy has been the nation’s leader in the field. Established in 1883, the UW School of Pharmacy was the first school of pharmacy to offer a BS degree in pharmacy.
Learn MoreStudent Support A Tradition of Firsts
The 4W Initiative gets to the heart of what, in turn, SoHE stands for. It’s a special application of the Wisconsin Idea, aiming to improve the lives and health of women across the state and around the globe.
Learn MoreResearch & Innovation 4W Initiative